“Cybersecurity pundits, experts, practitioners, startups, established vendors, service providers and a host of analysts and media will converge in San Francisco for the RSA Conference May 6-9, 2024 in San Francisco. The conference theme, ‘The Art of Possible,’ promises to explore innovation and creativity within cybersecurity, emphasizing collaborative efforts to tackle current challenges and anticipate future ones. Beyond the official theme, there’s always an uber thread coursing through the conference. What will that be? GenAI? Absolutely. Quantum cyber risk? You betcha. Will there be continued discussion on Zero Trust, Identity, Cloud Security? Why not? We haven’t solved those yet.”
I agree. We’ll see all the above topics this year. In fact, I expect to hear a lot about each of these topics in the conversations I’m having with large well-known cybersecurity vendors and service providers like AT&T Cybersecurity, Lumen, Armis, Trellix, HPI, IBM, Optiv, and OpenText and the smaller, startup companies like AKA Identity, SafeLiShare, Salt Security. But in this list, I’ve named fewer than half of the companies I’ll meet with … Some of the companies I’ll be rubbing elbows with are in stealth mode trying to solve issues around cyber insurance, AI security and more.
The goal of an analyst is to watch the market, understand the next trends and the players that will shape those trends. To find these next movers and shakers is a bit of luck and science honestly. I rely on my network of contacts and friends in the industry to introduce me to worthwhile conversations.
Here's a bite-sized preview of the just a few of the conversations I expect to have:
AT&T Cybersecurity will perhaps share more detail on the long-awaited split from AT&T Business announced last November. I hope Armis will give me terrific insights on Silk Security acquisition. I’ll catch up with Trellix’s CEO Bryan Palma and find out how the company is doing with its XDR journey (I found a lovely testimonial from Hawaiian-born MSSP Cyberuptive here). It’s been a while since I’ve chatted with MicroFocus, now a part of OpenText. I hope to learn how the integration is going and where the company is headed with its CyberRes project. I just chatted with the HPI team on their quantum compute firmware announcement and expect to expand my understanding when we meet for coffee. AI Privacy will be the topic with SafeLiShare, API Security with Salt Security and I’ll definitely be talking identity with AKA Identity!
Stay tuned for the wrap up blogs and vendor / service provider profiles after the show. I can’t wait to see everyone and talk shop in all areas of cyber!
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