Custom Offerings
There's a lot of noise out there. Engage a third-party independent analyst to add market insights and an objective voice to your collateral.
Transform your marketing efforts with personalized solutions based on data-driven industry insights
Custom Research Projects
Imagine a research project that you get to shape according to your preferences. We'll work closely with you to fine-tune the theme and identify the most suitable respondents.
The heavy lifting? That's on us, from crafting the survey tool to collaborating with top international survey experts for top-quality results. You decide the geographic scope, the number of respondents, and the primary focus. At the end of this dedicated 2 to 3-month journey, you'll receive a comprehensive report, typically spanning 10 to 15 pages. We'll also provide you with a PowerPoint readout deck for your executive team and data points to build into your marketing campaigns. And if you're interested, we offer additional custom options like white papers, battle cards, blogs, and more. Pricing depends on the geographies included, the number of respondents, and the complexity of your survey. Projects typically range from $5,000 to $100,000.
Duration: 2-3 months
What You'll Receive:
• 10-15 Page Report
• PowerPoint Readout Deck
• Data points
Cost: Range $5,000-$100,000
Duration: 4-8 weeks
White Papers or eBooks
From concise three page pieces to in-depth revelations, these assets can vary in length and are based on our expert analyst knowledge or include data-backed research for added depth.
What You'll Receive:
• Expert analysis
• Data backed research
• Assets vary in length
Cost: Range $9,000-$20,000
White papers typically take from 4-8 weeks and can be dependent on custom research or analyst knowledge. They range in price from $9,000 to $20,000, depending on document length and the research involved.
Battle Cards
If your sales teams need fresh insights on your offerings, perhaps a battle card will assist. These can be generic and based on insight at hand and public research or based on custom research projects
detailed above. These assets typically take 1-4 weeks, depending on how customized and in-depth they are, and whether they are part of a research project. They range in price from $7,500 to $10,000 per battle card, depending on length and the research involved.
Duration: 1-4 weeks
What You'll Receive:
• Market / Offering Overview
• Relevance of the Offering
• Competitive Differentiators
• What to ask Prospective Clients
Cost: Range $7,500-$10,000
Duration: 1-2 weeks
Blogs
• 1500-2500 words
• Short, funnel oriented pieces
• Industry trend or event specific
What You'll Receive:
Typically between 1500 to 2500 words, these short top-of-funnel pieces can focus on industry trends, a specific offering, or highlight an event. They require little research and can be built in 1-2 weeks. Pricing starts at $3,000.
Cost: Starting at $3,000
Social Media Cards
This very short and concise asset can be built from custom research or based on industry trends. One card takes a week to ten days to create and costs between $500 and $1500 depending on length and complexity.
Duration: 7-10 days
What You'll Receive:
• One Large Header
• One Salient Market Data Point
• 1-2 Line Explanation
• Call to Action (CTA)
Cost: Range $500-$1,500
Speaking Engagements
Our analysts have decades of experience speaking in front of various audiences, from sales kickoffs to customer and partner advisory boards, to large customer events, and board and advisory committees.
In-Person Engagements
Prep for an in-person speech often takes 4-6 weeks in advance of an event. Engage us as you finalize your agenda and know the theme of the event. Costs vary depending on the length of the speech and the time spent at the event. Travel costs (flight, hotel, local transportation, and meals) are additional.
Duration: 4-6 weeks in advance
Cost: Range $10,000-$15,000
Webinar Engagements
Begin prep 4 weeks in advance of the webinar date. First, provide a briefing to our analysts to ensure they understand the offering you bring and where you’d like their input. Decide whether you need just a 15-minute presentation introducing the market with no research required or a longer discussion on market trends, a conversation with your SMEs or moderation of a panel. Your organization is responsible for hosting the event and all audience promotion/tracking.
Duration: 4-6 weeks in advance
Cost: Range $10,000-$15,000
